MIR 24. Speedy brand promotion: Miory Steel became a partner of McLaren team
The top management of Miory metal rolling mill chose the fastest promotion of its branding by concluding a partnership agreement with McLaren. MIR 24 correspondent visited the enterprise to investigate all the details of tinplate production and to talk about partnership with one of the leading Formula 1 teams.
Miory rolling mill became a partner of one of the leading teams of Formula 1. The logo of the Belarusian company appeared on the nose of racecars and the clothes of the technical staff. The plant will start full force operation this autumn and promises to become another industrial giant of Belarus.
— At present, our orders portfolio exceeds the production capacity of our plant about three times. After the announcement of our partnership with McLaren Racing, our brand became even more widely recognized abroad. Moreover, we began to receive an additional volume of orders, – said Deputy General Director for Economics and Finance Dzmitry SLAUNIKAU.
The rolling mill will become an incentive for development of the northern region of the country. There were no large enterprises in Miory district. Now about 650 people can work here.
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